News — 2021

BORN IN 2007 on the south coast of England, Electric is one of the UK’s most exciting independent brands, and one that has always stayed true to its roots. Authenticity matters to founder Mark Woolley: “You’ve got to keep it real, stay true to what you are and what you believe in,” he says. As well as award-winning salons, an ethical professional product line, an education programme and a photographic and film studio, over the years, the company has invested in exciting places for its teams, providing them with inspirational surroundings that support a culture of creativity. And Electric’s latest...

Humidity and curly hair have never been a match made in heaven.  We either work with the frizziness by using too much product that weighs the hair down or we accept our fate for a more natural look.  With Electric London, we no longer have to make that compromise! We can have beautiful, curly hair that's sophisticated and still beach ready. Here's our version of the popular Pineapple Style..... On damp hair, prep your locks with our P-4 Preparation Spray. P-4 will even out the porosity of your hair (which is usually a problem for natural curly hair), it will make...

One of the big global trends of 2021 is the mullet. What is a mullet? It basically means there is length in the back and length taken away at the sides. It’s a very graphic, disconnected haircut that was big in the 70s and made a bit of a comeback in the late 80s. It’s really strong as a high fashion statement; the stronger the disconnection, the stronger the statement! It can be adapted and done on all ages as well, it’s not just an edgy young thing. Whether you go with a shorter look like that of Miley Cyrus...